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Posts Tagged ‘book sales’

Have you ever dreamed of selling your book to a large corporation? A sale that would register several thousand copies of non-returnable product on the book sale meter? What’s that? You’ve never thought of it, you say? Well, never fear! It’s not too late to pursue this avenue, especially if you have a book ripe for a particular market.

Before you embark on this project, it’s important to understand the possibilities out there. Start being aware of incentive items you might see and understand how they are used. Many are offered as consumer gifts or incentives while others are used as training tools or morale boosters for employees.

Some examples of premium sales might be:

• Books offered at yearly company sales meetings

• Books offered to consumers at a discount (consumers are usually asked to send in product UPC’s to qualify for these specials)

• Books offered to new customers at financial institutions

• Books offered to new home buyers

• Books offered to new magazine subscribers

To determine the market segment you want to go after, study your book first for obvious clues. If you’ve mentioned or recommended companies or products in your book, those will be the first tier you’ll want to go after. Next, think about the message of your book and how it aligns with particular companies within that industry. Company web sites and ads will offer great clues when trying to match a company or organization up with your book.

If you’re going after the magazine subscriber bonus segment, you’ll have a bit more flexibility. Generally, if the book fits the reader demographic and aligns itself with the message of the magazine, it will be considered. For example, you might offer a home organization book to Good Housekeeping or a fitness book to Self or Redbook. Before you approach these magazines, read them for about three months so you get a good sense of what they’re about and who their audience is.

If you’re going after a particular market and are trying to locate companies within that industry, try doing a Boolean search in Google. Your search should look like this: “your industry and companies.” Another resource is .thomasregister.com. This site will link you to companies nationally and internationally within your industry.

Next, don’t overlook companies in your own backyard. Think about industries, companies and organizations in your area that might work well for your book and begin going after them. Many times, local companies will welcome the opportunity to support hometown authors.

Once you’ve put your list together, you’ll want to contact them and pitch them the idea. Or, in some cases, our company will send them the book and proposal before we even make phone contact. Sometimes the companies you’ve targeted will be on the lookout for incentive items, other times this will be a new (and exciting) area for them. If you’re going after employee incentives, it’s interesting to note (and mention in your sales letter) that employee incentives increase individual performance by 27 percent and team performance by 45 percent.

Be open and creative with your pursuit of premium sales! Many times, companies will want to put their logo on the cover or include an extra page in the book with a letter from the President or CEO. Check with your printer or publisher on whether this is possible for you and what the additional costs will be before you start pursuing the premium sales arena.

So, how long does this process take? We’ve seen premium sales turn around in a week, while others take a year or more to complete. Oh, and the most important part… how many books can you plan to sell? Anywhere from one thousand to several thousand depending on the deal and the company. We’ve even got a deal in the works for a half a million copies of one book.

Discounts and negotiations vary. Often, we’ll negotiate volume discounts of 50 percent to 70 percent on bulk orders. Again, make sure you’ve got these figures ready when you pick up the phone to make your pitch.

With the right book, premium sales are not only a great way to gain exposure of your book, but in the end, they make great “cents.”

Have you ever dreamed of selling your book to a large corporation? A sale that would register several thousand copies of non-returnable product on the book sale meter? What’s that? You’ve never thought of it, you say? Well, never fear! It’s not too late to pursue this avenue, especially if you have a book ripe for a particular market.

Before you embark on this project, it’s important to understand the possibilities out there. Start being aware of incentive items you might see and understand how they are used. Many are offered as consumer gifts or incentives while others are used as training tools or morale boosters for employees.

Some examples of premium sales might be:

• Books offered at yearly company sales meetings

• Books offered to consumers at a discount (consumers are usually asked to send in product UPC’s to qualify for these specials)

• Books offered to new customers at financial institutions

• Books offered to new home buyers

• Books offered to new magazine subscribers

To determine the market segment you want to go after, study your book first for obvious clues. If you’ve mentioned or recommended companies or products in your book, those will be the first tier you’ll want to go after. Next, think about the message of your book and how it aligns with particular companies within that industry. Company web sites and ads will offer great clues when trying to match a company or organization up with your book.

If you’re going after the magazine subscriber bonus segment, you’ll have a bit more flexibility. Generally, if the book fits the reader demographic and aligns itself with the message of the magazine, it will be considered. For example, you might offer a home organization book to Good Housekeeping or a fitness book to Self or Redbook. Before you approach these magazines, read them for about three months so you get a good sense of what they’re about and who their audience is.

If you’re going after a particular market and are trying to locate companies within that industry, try doing a Boolean search in Google. Your search should look like this: “your industry and companies.” Another resource is .thomasregister.com. This site will link you to companies nationally and internationally within your industry.

Next, don’t overlook companies in your own backyard. Think about industries, companies and organizations in your area that might work well for your book and begin going after them. Many times, local companies will welcome the opportunity to support hometown authors.

Once you’ve put your list together, you’ll want to contact them and pitch them the idea. Or, in some cases, our company will send them the book and proposal before we even make phone contact. Sometimes the companies you’ve targeted will be on the lookout for incentive items, other times this will be a new (and exciting) area for them. If you’re going after employee incentives, it’s interesting to note (and mention in your sales letter) that employee incentives increase individual performance by 27 percent and team performance by 45 percent.

Be open and creative with your pursuit of premium sales! Many times, companies will want to put their logo on the cover or include an extra page in the book with a letter from the President or CEO. Check with your printer or publisher on whether this is possible for you and what the additional costs will be before you start pursuing the premium sales arena.

So, how long does this process take? We’ve seen premium sales turn around in a week, while others take a year or more to complete. Oh, and the most important part… how many books can you plan to sell? Anywhere from one thousand to several thousand depending on the deal and the company. We’ve even got a deal in the works for a half a million copies of one book.

Discounts and negotiations vary. Often, we’ll negotiate volume discounts of 50 percent to 70 percent on bulk orders. Again, make sure you’ve got these figures ready when you pick up the phone to make your pitch.

With the right book, premium sales are not only a great way to gain exposure of your book, but in the end, they make great “cents.”

Getting a manuscript published has never been easier; marketing and selling books has never been harder. Authors who pursue the smallest place for their Independent book on the shelf of a traditional bookseller is wasting valuable time and resources.

The six largest publishers in the world, all based in New York (five owned by foreign corporations), tightly controls the traditional world of retail bookselling. They pay an enormous price for prime retail space for all their titles. Space that is not only cost prohibitive, but space that also carries a huge financial risk for the successful Independent author.

Even if that retail shelf space was within the marketing budget of most Independent publishers or authors, the risk in returned product, shipping and handling charges, advertising allowances, and other assorted fees could bankrupt even the savviest small company.

Marketing is about finding ways to reach your audience with minimal cost and maximum exposure. Finding readers interested in your book is the essence of marketing. Why then would any Independent author concentrate on scratching out even the tiniest of space in the traditional world of bookselling?

The key for the Independent author to reach a global audience is to become a part of a growing movement, developing a community that will provide an online platform to market books and authors. A place where a global audience can easily find books not found in the typical neighborhood bookstore.

The only way to successfully market Independent titles to readers on a global scale is via the Internet with the creation of a single location for these books. The creation of an Independent marketplace on the web would substantially increase the exposure, availability, and eventual sales of these books worldwide.

I’m a 25-year veteran of New York publishing who became tired of the old model for bookselling. I love books, admire writers, and felt there had to be a better way to introduce new writers to readers. My goal is to help create a marketplace for Independent titles. Anyone involved with the Independent author marketplace cannot help but recognize the enormous opportunity for marketing and selling these titles to readers worldwide.

When I began speaking to writing groups and at writing seminars I quickly realized that an opportunity existed for the sale of Independent books. If an online marketplace could be developed that would present those titles and their authors in the right format to readers around the globe, the chances for success would increase substantially. An online platform representing a million Independently published titles would be an enormous advantage for the consumer, not to mention the author and small publisher.

Traditional publishers send authors on book tours to meet their audience and hopefully create a personal connection. Without the benefit of a book tour an Independent author can do the same by utilizing inexpensive audio and video. This would be the single most cost effective way for the Independent author to expand their readership. The technology exists, we just need to take advantage of the opportunities.

Let us join together to change the face of publishing and become a part of the new wave in Independent publishing; we will establish a voice for the Independent author.

Getting a manuscript published has never been easier; marketing and selling books has never been harder. Authors who pursue the smallest place for their Independent book on the shelf of a traditional bookseller is wasting valuable time and resources.

The six largest publishers in the world, all based in New York (five owned by foreign corporations), tightly controls the traditional world of retail bookselling. They pay an enormous price for prime retail space for all their titles. Space that is not only cost prohibitive, but space that also carries a huge financial risk for the successful Independent author.

Even if that retail shelf space was within the marketing budget of most Independent publishers or authors, the risk in returned product, shipping and handling charges, advertising allowances, and other assorted fees could bankrupt even the savviest small company.

Marketing is about finding ways to reach your audience with minimal cost and maximum exposure. Finding readers interested in your book is the essence of marketing. Why then would any Independent author concentrate on scratching out even the tiniest of space in the traditional world of bookselling?

The key for the Independent author to reach a global audience is to become a part of a growing movement, developing a community that will provide an online platform to market books and authors. A place where a global audience can easily find books not found in the typical neighborhood bookstore.

The only way to successfully market Independent titles to readers on a global scale is via the Internet with the creation of a single location for these books. The creation of an Independent marketplace on the web would substantially increase the exposure, availability, and eventual sales of these books worldwide.

I’m a 25-year veteran of New York publishing who became tired of the old model for bookselling. I love books, admire writers, and felt there had to be a better way to introduce new writers to readers. My goal is to help create a marketplace for Independent titles. Anyone involved with the Independent author marketplace cannot help but recognize the enormous opportunity for marketing and selling these titles to readers worldwide.

When I began speaking to writing groups and at writing seminars I quickly realized that an opportunity existed for the sale of Independent books. If an online marketplace could be developed that would present those titles and their authors in the right format to readers around the globe, the chances for success would increase substantially. An online platform representing a million Independently published titles would be an enormous advantage for the consumer, not to mention the author and small publisher.

Traditional publishers send authors on book tours to meet their audience and hopefully create a personal connection. Without the benefit of a book tour an Independent author can do the same by utilizing inexpensive audio and video. This would be the single most cost effective way for the Independent author to expand their readership. The technology exists, we just need to take advantage of the opportunities.

Let us join together to change the face of publishing and become a part of the new wave in Independent publishing; we will establish a voice for the Independent author.

When it comes to convincing a reader to buy, sometimes there’s nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a stunning cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn’t know they had). Video as a means to promote a book is a great sales pitch, but only if it’s done right. What do I mean by “done right”?

With all the talk today about using video to promote your book, it’s easy to get caught up in a YouTube-driven world. It’s a great idea certainly but there’s one catch: you’ve got to make your viewer feel something. An example of this is a recent video posted to Yahoo videos (it also landed on YouTube) about a contestant (Paul Potts) on Britain’s Got Talent. While not an author (yet) the video shows us clearly what we mean by emotion. Don’t believe me? Take a look for yourself.

.youtube.com/watch?v=exyJ2CSfrHo

The video became so popular (almost overnight) that within a few days it made it to the U.S. and into the hands of millions of viewers. Why? Well, let’s think about this. If you’ve ever watched an episode of American Idol or a version of the program you know that the most favored contestants are the underdogs, the ones who just show up and blow the judges away. That’s the biggest emotional hot button on any of these types of shows and that’s why the Paul Potts video made such an impact online. Of course he had talent, but talent in the absence of a true underdog factor wouldn’t have made this video as successful as it was.

In fact, not only that but every major media outlet is clamoring for an interview with Paul. He’s become a sensation. The video gave him exposure to people globally and it tapped into an emotion – but more than that, it tapped into the right emotion. That is key. If the Paul Potts video had been scary, or disturbing, or flat out boring, who would have cared? So if you’re considering doing a book video for your own tome, don’t sell yourself short by just “telling the story,” do it in such a way that grabs your reader, engages them and hits them right in their emotional hot buttons. Know the triggers your audience responds to and incorporate that into your video.

Check out this video that MonkeyCMedia did for a book we worked on: .redhotinternetpublicity.com/trailers/engaged.html

Here are some ways to make the most of your video:

1) Have you been YouTube’d? If you haven’t this is the #1 place to load your book video.

2) Put your video on your own website, don’t let a single visitor land on your site without getting the “touch and feel” of your book.

3) Send a sample of your book video to every media contact you pitch. Never let a press kit leave your office without a disc.

4) Got a social networking page? If you do (and you should) add the clip or a link to it on the page.

5) When you pitch the media, don’t forget to insert a link to the trailer in your email. Don’t send it as an attachment; chances are an overaggressive spam filter will have it for lunch.

6) Blog about it every chance you get. No, I’m not talking about repeating a blog over and over but blog on what success you’ve had thanks to your video. And oh, yes, add a link to the book video too.

7) Trying to get a signing but have been unsuccessful? Let your book speak for itself, literally. Drop off a copy of your book trailer to an as-yet-unconvinced bookstore person and I can almost bet you’ll get a signing in the store.

Ready for your close-up? There’s no quicker way to a potential producer’s heart than through his eyes and ears. Seeing a book come to life can sometimes be a great way to sell someone on the concept of turning your book into a movie.

9) If you’re doing a signing bring the book video to show while you’re signing books. I’ve known authors who’ve done this and they sold almost twice as many books. The video really pulls in readers!

10) Just like you can tell a book by its cover, you can often tell a book video by its packaging. Get your CD cover professionally printed, don’t skim on the first impression! In fact, why not have your video burned to a business card size cd that you can pop into the card slot of a presentation folder?

When it comes to convincing a reader to buy, sometimes there’s nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a stunning cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn’t know they had). Video as a means to promote a book is a great sales pitch, but only if it’s done right. What do I mean by “done right”?

With all the talk today about using video to promote your book, it’s easy to get caught up in a YouTube-driven world. It’s a great idea certainly but there’s one catch: you’ve got to make your viewer feel something. An example of this is a recent video posted to Yahoo videos (it also landed on YouTube) about a contestant (Paul Potts) on Britain’s Got Talent. While not an author (yet) the video shows us clearly what we mean by emotion. Don’t believe me? Take a look for yourself.

.youtube.com/watch?v=exyJ2CSfrHo

The video became so popular (almost overnight) that within a few days it made it to the U.S. and into the hands of millions of viewers. Why? Well, let’s think about this. If you’ve ever watched an episode of American Idol or a version of the program you know that the most favored contestants are the underdogs, the ones who just show up and blow the judges away. That’s the biggest emotional hot button on any of these types of shows and that’s why the Paul Potts video made such an impact online. Of course he had talent, but talent in the absence of a true underdog factor wouldn’t have made this video as successful as it was.

In fact, not only that but every major media outlet is clamoring for an interview with Paul. He’s become a sensation. The video gave him exposure to people globally and it tapped into an emotion – but more than that, it tapped into the right emotion. That is key. If the Paul Potts video had been scary, or disturbing, or flat out boring, who would have cared? So if you’re considering doing a book video for your own tome, don’t sell yourself short by just “telling the story,” do it in such a way that grabs your reader, engages them and hits them right in their emotional hot buttons. Know the triggers your audience responds to and incorporate that into your video.

Check out this video that MonkeyCMedia did for a book we worked on: .redhotinternetpublicity.com/trailers/engaged.html

Here are some ways to make the most of your video:

1) Have you been YouTube’d? If you haven’t this is the #1 place to load your book video.

2) Put your video on your own website, don’t let a single visitor land on your site without getting the “touch and feel” of your book.

3) Send a sample of your book video to every media contact you pitch. Never let a press kit leave your office without a disc.

4) Got a social networking page? If you do (and you should) add the clip or a link to it on the page.

5) When you pitch the media, don’t forget to insert a link to the trailer in your email. Don’t send it as an attachment; chances are an overaggressive spam filter will have it for lunch.

6) Blog about it every chance you get. No, I’m not talking about repeating a blog over and over but blog on what success you’ve had thanks to your video. And oh, yes, add a link to the book video too.

7) Trying to get a signing but have been unsuccessful? Let your book speak for itself, literally. Drop off a copy of your book trailer to an as-yet-unconvinced bookstore person and I can almost bet you’ll get a signing in the store.

Ready for your close-up? There’s no quicker way to a potential producer’s heart than through his eyes and ears. Seeing a book come to life can sometimes be a great way to sell someone on the concept of turning your book into a movie.

9) If you’re doing a signing bring the book video to show while you’re signing books. I’ve known authors who’ve done this and they sold almost twice as many books. The video really pulls in readers!

10) Just like you can tell a book by its cover, you can often tell a book video by its packaging. Get your CD cover professionally printed, don’t skim on the first impression! In fact, why not have your video burned to a business card size cd that you can pop into the card slot of a presentation folder?

Imagine the power of a website dedicated to Independent authors and their books. A place where readers could find over a million Independently published books at one online location. The time has come for Independent authors around the world to join together on the Internet at one location to sell our books. There is tremendous strength in numbers and with an estimated five million Independent authors worldwide the power of that one destination would change the face of publishing&ndashforever! Even with just 20% of those titles, that combination of forces would be a serious contender to booksellers around the world.

The key to improving our exposure to readers and increase book sales is to combine the efforts of Independent authors on a global scale at one online marketing platform. This will attract consumers interested in books not found in the traditional major bookstore or mass merchant. The website can market to readers and offer a selection of Independently published titles not found in combination anywhere. The future for book sales is the Internet, the only growth area in publishing is the Independent author, and the market is international.

The biggest problem for Independent book sales is a highly decentralized marketplace. This marketplace includes dozens of websites that sell books and services to other authors, as well as hundreds of thousands of author websites and is exactly the kind of environment that depresses our effort to market and sell books to a mass audience.

The six biggest New York publishers will always control the Barnes & Noble’s and Wal-Mart’s of the traditional bookselling world. They will spend whatever it takes and will never allow an Independent presence into their retail accounts. Let them continue spending their money in a market that has been consistently shrinking since the early 1990’s.

When Independent authors organize and guide readers to a central Internet location where books not found in bookstores are available, we’d start to see changes in the way books are purchased, on a massive scale. We will have created a market that the big publishers can’t touch. This would be an Independent marketplace, not controlled by a single online bookseller who takes up to 60% of our cover price.

There is a website that provides Independent writers and authors an opportunity to market their writing to readers who otherwise would not be exposed to our work and: (1) Offers a single global platform for Independent book sales, and (2) Gives the writer real independence from other online web sites in the traditional marketplace, thus giving the author tremendous exposure to readers and a far higher return on each book sold.

The website exists; in order to attract readers and increase sales we need to add more Independently published authors and their books. It takes lots of titles to draw book consumers to a single online location. That’s why it makes more sense to join forces globally rather than continue to divide an already highly fragmented market.

The world of publishing is about to change. It’s an exciting time to be an Independent author. This long ignored group is beginning to organize and establish an entirely new marketplace for selling books. A community introducing voices never heard and stories never told to the world.

What they need is an on-line destination created for Independently published writers to promote and sell their books.

It is difficult to be an Independent author. The term “self published” is often used and misunderstood because major components of the publishing industry, including the six largest publishers, have been successful in attaching “poor quality” to the term “self-published.” The term Independent author best describes the decision many writers have made to publish on their own.

The fact that someone decides to become an Independent author does not mean their writing is not good. It means they have made the decision to publish Independently and remain in control of the work creatively and financially. Being an Independent author is hard, doors slam and there are plenty of “do not enter” signs, which is the reason many Independent authors give up in their quest to sell books.

Many Independent authors feel strongly that their pay-for-printing publisher does not care whether they sell a single copy of their book. The printer’s profit is made in the printing itself, not the final sale of the book. These authors cite instances where messages are sent proclaiming, “Buy this service and you will sell books,” only to find the statement hollow and without merit or success. In the end the only thing the Independent author has is an extremely fragmented market.

The hope for increased sales of Independent books is through banding together as a single community speaking from a single platform, authors helping create their own market for readers looking for new voices and interesting stories. As an Independent writer and author, trust in the fact that this community will be an opportunity to sell books and gain respectability in the marketplace we so richly deserve.

The dynamic of the market for book sales is about to shift and the Independent author is in the right place at the right time to take full advantage. There has never been a better time to be an Independent author. Countless opportunities are opening that offer more exposure to a wider audience than ever before.

Strength is in numbers, so we need to have a gathering place for writers and authors, a community where we will be heard by readers searching for voices never heard and stories never told. The world of traditional brick and mortar publishing is struggling, over the course of the past fifteen years the market has been shrinking. The six largest publishers are forced to push more copies of a handful of authors out into stores each and every month. This is negatively impacting overall sales at a time when book retailers, wholesalers, and distributors are consolidating and demanding change. The problem is that the big companies do not have answers.

They constantly search for new writers but the demands of the business make it harder for them to create successful authors. The marketplace has been structured by their own hand to allow only a small window of opportunity for new authors to make their presence known. Retailers are geared towards instant success and immediate sales, while the system is not in place to allow that to happen. As a result the big publishers are in a quandary.

At the same time, Independent authors are about to make a statement that will surely rock the traditional world of publishing. They are on the verge of making a huge impact never before witnessed in the industry. No longer will Independent authors and small publishers have to struggle in the old ways of selling books. A truly limitless, global audience waits.

Independent writers and authors are about to emerge from the shadows and take their rightful place in the market. This is a brave new world for readers clamoring for voices never heard and

stories never told.

They need a site that will introduce readers around the world to books they might never have found, and provide an opportunity for the Independent author to expand their audience like never before. The site exists, and is welcoming Independent authors and their books.

It is extremely difficult for major publishers to sell all of their titles. What chance does an Independent author have of making a real dent and sell enough copies to warrant continuous shelf space and sizable reorders? Not impossible but not probable either. The future for the Independently published book is sales through the Internet. There are tremendous possibilities in those areas without having to fight and scratch for inches inside a traditional bookstore.

The big six have not figured out how to utilize the Internet to their advantage, but when they do, they will monopolize your opportunities. Beat them to it. Join the new community, the online market for your books. The future for substantial sales of Independently published books is not the local bookstore, but at the independent author’s online bookstore.

Imagine the power of a website dedicated to Independent authors and their books. A place where readers could find over a million Independently published books at one online location. The time has come for Independent authors around the world to join together on the Internet at one location to sell our books. There is tremendous strength in numbers and with an estimated five million Independent authors worldwide the power of that one destination would change the face of publishing&ndashforever! Even with just 20% of those titles, that combination of forces would be a serious contender to booksellers around the world.

The key to improving our exposure to readers and increase book sales is to combine the efforts of Independent authors on a global scale at one online marketing platform. This will attract consumers interested in books not found in the traditional major bookstore or mass merchant. The website can market to readers and offer a selection of Independently published titles not found in combination anywhere. The future for book sales is the Internet, the only growth area in publishing is the Independent author, and the market is international.

The biggest problem for Independent book sales is a highly decentralized marketplace. This marketplace includes dozens of websites that sell books and services to other authors, as well as hundreds of thousands of author websites and is exactly the kind of environment that depresses our effort to market and sell books to a mass audience.

The six biggest New York publishers will always control the Barnes & Noble’s and Wal-Mart’s of the traditional bookselling world. They will spend whatever it takes and will never allow an Independent presence into their retail accounts. Let them continue spending their money in a market that has been consistently shrinking since the early 1990’s.

When Independent authors organize and guide readers to a central Internet location where books not found in bookstores are available, we’d start to see changes in the way books are purchased, on a massive scale. We will have created a market that the big publishers can’t touch. This would be an Independent marketplace, not controlled by a single online bookseller who takes up to 60% of our cover price.

There is a website that provides Independent writers and authors an opportunity to market their writing to readers who otherwise would not be exposed to our work and: (1) Offers a single global platform for Independent book sales, and (2) Gives the writer real independence from other online web sites in the traditional marketplace, thus giving the author tremendous exposure to readers and a far higher return on each book sold.

The website exists; in order to attract readers and increase sales we need to add more Independently published authors and their books. It takes lots of titles to draw book consumers to a single online location. That’s why it makes more sense to join forces globally rather than continue to divide an already highly fragmented market.

The world of publishing is about to change. It’s an exciting time to be an Independent author. This long ignored group is beginning to organize and establish an entirely new marketplace for selling books. A community introducing voices never heard and stories never told to the world.

What they need is an on-line destination created for Independently published writers to promote and sell their books.

It is difficult to be an Independent author. The term “self published” is often used and misunderstood because major components of the publishing industry, including the six largest publishers, have been successful in attaching “poor quality” to the term “self-published.” The term Independent author best describes the decision many writers have made to publish on their own.

The fact that someone decides to become an Independent author does not mean their writing is not good. It means they have made the decision to publish Independently and remain in control of the work creatively and financially. Being an Independent author is hard, doors slam and there are plenty of “do not enter” signs, which is the reason many Independent authors give up in their quest to sell books.

Many Independent authors feel strongly that their pay-for-printing publisher does not care whether they sell a single copy of their book. The printer’s profit is made in the printing itself, not the final sale of the book. These authors cite instances where messages are sent proclaiming, “Buy this service and you will sell books,” only to find the statement hollow and without merit or success. In the end the only thing the Independent author has is an extremely fragmented market.

The hope for increased sales of Independent books is through banding together as a single community speaking from a single platform, authors helping create their own market for readers looking for new voices and interesting stories. As an Independent writer and author, trust in the fact that this community will be an opportunity to sell books and gain respectability in the marketplace we so richly deserve.

The dynamic of the market for book sales is about to shift and the Independent author is in the right place at the right time to take full advantage. There has never been a better time to be an Independent author. Countless opportunities are opening that offer more exposure to a wider audience than ever before.

Strength is in numbers, so we need to have a gathering place for writers and authors, a community where we will be heard by readers searching for voices never heard and stories never told. The world of traditional brick and mortar publishing is struggling, over the course of the past fifteen years the market has been shrinking. The six largest publishers are forced to push more copies of a handful of authors out into stores each and every month. This is negatively impacting overall sales at a time when book retailers, wholesalers, and distributors are consolidating and demanding change. The problem is that the big companies do not have answers.

They constantly search for new writers but the demands of the business make it harder for them to create successful authors. The marketplace has been structured by their own hand to allow only a small window of opportunity for new authors to make their presence known. Retailers are geared towards instant success and immediate sales, while the system is not in place to allow that to happen. As a result the big publishers are in a quandary.

At the same time, Independent authors are about to make a statement that will surely rock the traditional world of publishing. They are on the verge of making a huge impact never before witnessed in the industry. No longer will Independent authors and small publishers have to struggle in the old ways of selling books. A truly limitless, global audience waits.

Independent writers and authors are about to emerge from the shadows and take their rightful place in the market. This is a brave new world for readers clamoring for voices never heard and

stories never told.

They need a site that will introduce readers around the world to books they might never have found, and provide an opportunity for the Independent author to expand their audience like never before. The site exists, and is welcoming Independent authors and their books.

It is extremely difficult for major publishers to sell all of their titles. What chance does an Independent author have of making a real dent and sell enough copies to warrant continuous shelf space and sizable reorders? Not impossible but not probable either. The future for the Independently published book is sales through the Internet. There are tremendous possibilities in those areas without having to fight and scratch for inches inside a traditional bookstore.

The big six have not figured out how to utilize the Internet to their advantage, but when they do, they will monopolize your opportunities. Beat them to it. Join the new community, the online market for your books. The future for substantial sales of Independently published books is not the local bookstore, but at the independent author’s online bookstore.