One of the most effective ways to present your work to prospective clients is by having an online presence. As the world shrinks through the use of the worldwide web, you will find clients on an international basis may be interested in your work and in your ability to work for them.
First Step
By creating a website you have the opportunity to place testimonials, pricing structure, examples and a list or services you provide.
Because most writers have problems with self-marketing it is important to remember you are not necessarily marketing yourself, you are marketing the time-honored skill of writing. In many cases this assists writers in understanding that they don’t need to be prideful they have been given a skill. Writer should be careful to make wise use of their skills for the mutual benefit of writer and client.
Blogging
The use of blogging has become a highly prized self-marketing tool. A blog will allow visitors to see you as a person and enjoy your personal approach to passing along information.
A blog can allow you to pass along services you can provide. You can also use a blog to pass along success stories and provide general examples of recent work you have accepted. You don’t want to be too specific and should keep client confidentiality uppermost in your thinking.
Discover Your Strengths
If you are especially gifted in one type of writing make sure you list it as a specialty service you can provide. Never stop learning and improve on even your greatest skills.
Improve Your Weaknesses
If you are weak in an area of writing you can do one of two things, 1) give up and tell clients you can’t do the work or, 2) learn the skills needed to become proficient in the skill.
Your clients don’t want to hear excuses, they want to perceive you as their go-to writer who can get things taken care of in a professional and timely manner.
Research
Never be afraid of research. In an indirect way research can be used as a marketing tool. This tool can provide information on writing styles and markets to pursue.
Final Word
A writer should never stop learning. Understanding the usefulness of self-marketing is a means of learning a skill that will allow you to write with confidence knowing the skills you possess are connecting with others and fulfilling a genuine need.
One of the most effective ways to present your work to prospective clients is by having an online presence. As the world shrinks through the use of the worldwide web, you will find clients on an international basis may be interested in your work and in your ability to work for them.
First Step
By creating a website you have the opportunity to place testimonials, pricing structure, examples and a list or services you provide.
Because most writers have problems with self-marketing it is important to remember you are not necessarily marketing yourself, you are marketing the time-honored skill of writing. In many cases this assists writers in understanding that they don’t need to be prideful they have been given a skill. Writer should be careful to make wise use of their skills for the mutual benefit of writer and client.
Blogging
The use of blogging has become a highly prized self-marketing tool. A blog will allow visitors to see you as a person and enjoy your personal approach to passing along information.
A blog can allow you to pass along services you can provide. You can also use a blog to pass along success stories and provide general examples of recent work you have accepted. You don’t want to be too specific and should keep client confidentiality uppermost in your thinking.
Discover Your Strengths
If you are especially gifted in one type of writing make sure you list it as a specialty service you can provide. Never stop learning and improve on even your greatest skills.
Improve Your Weaknesses
If you are weak in an area of writing you can do one of two things, 1) give up and tell clients you can’t do the work or, 2) learn the skills needed to become proficient in the skill.
Your clients don’t want to hear excuses, they want to perceive you as their go-to writer who can get things taken care of in a professional and timely manner.
Research
Never be afraid of research. In an indirect way research can be used as a marketing tool. This tool can provide information on writing styles and markets to pursue.
Final Word
A writer should never stop learning. Understanding the usefulness of self-marketing is a means of learning a skill that will allow you to write with confidence knowing the skills you possess are connecting with others and fulfilling a genuine need.
You know the secret to a long-term, and profitable, client relationship is delivering effective communication tools. But you may not realize that the impact of your writing has more to do with your skill as a writer than with your knowledge of the subject.
And unless you help your clients understand the value of your skills, you limit your opportunities to sell those skills again and again.
Every business has its own specialists, people who know more about their products and services than you’ll ever know. So why can’t they produce great marketing copy, clear user guides, or truly effective training for their employees and sales reps?
Because they don’t have the skills that you do, the talent for communicating with impact to achieve specific results. We’ve all met experts who “know their stuff” but can’t share their knowledge — perhaps your math or physics or French teacher, or an engineer or programmer in a company you know, or even your doctor, lawyer, or insurance agent.
At some point, a company realizes they need help communicating, educating prospects, customers, and their own employees about the benefits and best practices associated with their products and services. They go looking for outside help . . . and then they forget why!
Your long-term success depends on reminding them of that need for communication skills. Most of these experts, whether clinicians or programmers or engineers or legal experts, are more comfortable talking to people just like themselves, rather than creative types like artists and writers.
Left to themselves, they’ll hire someone who knows a lot about their area, but perhaps writes only a little better than they do. And a year or two later, they’ll be looking for someone else to help them when they realize that all the copy and training content and documentation they have churned out has produced mediocre results.
Help yourself and help your clients.
When you get an opportunity to talk to a prospect about creating effective communications for them, keep pushing the conversation toward the skills they need to pull it off. Make sure they understand their own need for someone different from the resources they already have in house. Help them recognize that your skills complement their knowledge, that it is that combination that produces results in the form of higher revenues, more customers, or enhanced employee performance.
Even if you know their subject matter well, your skills are more important. After all, should their product line change, or new markets open, they may be dealing with a new body of knowledge in a year or two.
But their need for effective communication will remain, and, if you’ve positioned yourself as the “communication expert” of their team, you’ll continue to have opportunities for business from existing clients even as their business practices and markets change.
You know the secret to a long-term, and profitable, client relationship is delivering effective communication tools. But you may not realize that the impact of your writing has more to do with your skill as a writer than with your knowledge of the subject.
And unless you help your clients understand the value of your skills, you limit your opportunities to sell those skills again and again.
Every business has its own specialists, people who know more about their products and services than you’ll ever know. So why can’t they produce great marketing copy, clear user guides, or truly effective training for their employees and sales reps?
Because they don’t have the skills that you do, the talent for communicating with impact to achieve specific results. We’ve all met experts who “know their stuff” but can’t share their knowledge — perhaps your math or physics or French teacher, or an engineer or programmer in a company you know, or even your doctor, lawyer, or insurance agent.
At some point, a company realizes they need help communicating, educating prospects, customers, and their own employees about the benefits and best practices associated with their products and services. They go looking for outside help . . . and then they forget why!
Your long-term success depends on reminding them of that need for communication skills. Most of these experts, whether clinicians or programmers or engineers or legal experts, are more comfortable talking to people just like themselves, rather than creative types like artists and writers.
Left to themselves, they’ll hire someone who knows a lot about their area, but perhaps writes only a little better than they do. And a year or two later, they’ll be looking for someone else to help them when they realize that all the copy and training content and documentation they have churned out has produced mediocre results.
Help yourself and help your clients.
When you get an opportunity to talk to a prospect about creating effective communications for them, keep pushing the conversation toward the skills they need to pull it off. Make sure they understand their own need for someone different from the resources they already have in house. Help them recognize that your skills complement their knowledge, that it is that combination that produces results in the form of higher revenues, more customers, or enhanced employee performance.
Even if you know their subject matter well, your skills are more important. After all, should their product line change, or new markets open, they may be dealing with a new body of knowledge in a year or two.
But their need for effective communication will remain, and, if you’ve positioned yourself as the “communication expert” of their team, you’ll continue to have opportunities for business from existing clients even as their business practices and markets change.
One of the difficulties a writer faces is reviewing their work in an attempt to locate all errors. There are generally two forces that work against a writer who attempts to ensure their work is error-free.
1. Being too close to the work you have difficulty concentrating on the writing.
2. You know what you want to say so it is possible you read over mistakes simply because your mind only sees your impression of the article.
In order to be effective in proofreading your own material you have to work hard at reading every word…
Refuse to speed through simply because you know what the writing says.
Consider each word, then each phrase and then the context of the thought.
Does the article flow or are there phrases that bog it down?
Check punctuation and grammar.
Look at the headline and make sure it is correct.
Do the above all over again.
Most often the best personal proofing requires multiple readings and ongoing edits. The key to the entire process is discipline &ndash personal and professional discipline.
Check and recheck the facts in your story and when possible allow another set of eyes to proofread your writing. They will likely see things that you missed.
There is another myth that is closely linked to proofreading and that is the myth of the perfect story. Anything we write will either have a shelf life because styles and accepted practices change or we have missed something in the arena of consistency, grammar, spelling or word use.
If we keep a piece of writing under lock and key until such time as we think it’s perfect we will likely find that the article will never see publication. You can go over your article with a fine tooth comb and you are likely to see some error when it is finally published.
Writing should be taken seriously, yet not so seriously that the stress of word crafting removes the joy that caused you to become a writer in the first place.
The best advice may be to simply write your story first and worry about fixing any problems afterward. If you stop writing in the midst of your story in order to correct trouble spots you are likely to lose the spontaneity of the storyline. This can ultimately have a detrimental effect on the overall reading satisfaction of the consumer.
If you have to be a perfectionist wait until the story is complete and then get out your red pen and make a few alterations.
One of the difficulties a writer faces is reviewing their work in an attempt to locate all errors. There are generally two forces that work against a writer who attempts to ensure their work is error-free.
1. Being too close to the work you have difficulty concentrating on the writing.
2. You know what you want to say so it is possible you read over mistakes simply because your mind only sees your impression of the article.
In order to be effective in proofreading your own material you have to work hard at reading every word…
Refuse to speed through simply because you know what the writing says.
Consider each word, then each phrase and then the context of the thought.
Does the article flow or are there phrases that bog it down?
Check punctuation and grammar.
Look at the headline and make sure it is correct.
Do the above all over again.
Most often the best personal proofing requires multiple readings and ongoing edits. The key to the entire process is discipline &ndash personal and professional discipline.
Check and recheck the facts in your story and when possible allow another set of eyes to proofread your writing. They will likely see things that you missed.
There is another myth that is closely linked to proofreading and that is the myth of the perfect story. Anything we write will either have a shelf life because styles and accepted practices change or we have missed something in the arena of consistency, grammar, spelling or word use.
If we keep a piece of writing under lock and key until such time as we think it’s perfect we will likely find that the article will never see publication. You can go over your article with a fine tooth comb and you are likely to see some error when it is finally published.
Writing should be taken seriously, yet not so seriously that the stress of word crafting removes the joy that caused you to become a writer in the first place.
The best advice may be to simply write your story first and worry about fixing any problems afterward. If you stop writing in the midst of your story in order to correct trouble spots you are likely to lose the spontaneity of the storyline. This can ultimately have a detrimental effect on the overall reading satisfaction of the consumer.
If you have to be a perfectionist wait until the story is complete and then get out your red pen and make a few alterations.